Mohammed Yaseen Puthen Parambil Aboobaker

As a business academic with an MBA in Global Business and a practitioner-focused teaching philosophy, I offer engaging, interactive guest lectures across the following domains. Each session is designed to be case-study driven, practically oriented, and tailored to the level of the audience from foundation through to MBA and executive education. 1. Marketing & Digital Strategy Integrated Marketing Communications (IMC) in the Digital Age – A strategic exploration of frameworks including AIDA, RACE, PESO, omnichannel communication, and brand positioning. Students participate in a live communication audit and design a mini-IMC campaign for a real-world brand. Search Engine Optimisation (SEO) & Digital Marketing Fundamentals – Demystifying SEO for business students: keyword research, on-page/off-page optimisation, content strategy, and measuring digital marketing ROI. Data-Driven Personalisation & Conversational Marketing – Examining how AI, marketing automation, chatbots, and short-form video are transforming customer engagement and brand loyalty in a hyper-connected landscape. Purpose-Driven Branding & Ethical Marketing – How modern brands build trust through authenticity, social responsibility, and transparent communication in an era of conscious consumerism. 2. Strategic Business Management Strategic Frameworks for Competitive Advantage – Translating complex models (Porter’s Five Forces, PESTLE, SWOT, Blue Ocean Strategy, Value Chain Analysis) into actionable tools for postgraduate and executive learners. Business Model Innovation for a Changing World – How organisations can pivot, adapt, and innovate their business models in response to market disruption, technological change, and shifting consumer behaviours. Strategic Decision-Making Under Uncertainty – Equipping students with frameworks to analyse risk, evaluate trade-offs, and make confident strategic choices in volatile environments. 3. Entrepreneurship, Leadership & Innovation From Idea to Venture: The Entrepreneurial Mindset – Covering opportunity identification, business planning, lean startup methodology, and pitching to investors. Leading High-Performing Teams – Exploring leadership styles, team dynamics, conflict resolution, and the psychology of effective collaboration in diverse workplaces. Design Thinking for Business Innovation – A hands-on session introducing human-centred problem-solving, ideation techniques, and rapid prototyping for business challenges. 4. Global Business & International Markets Navigating Cross-Cultural Business Environments – Understanding cultural dimensions, communication styles, and negotiation strategies for success in global markets. Emerging Markets & Global Growth Strategies – Analysing market entry strategies, risk assessment, and the unique opportunities and challenges of operating in developing economies. 5. Academic & Professional Development Critical Thinking & Data-Driven Decision-Making – How to evaluate evidence, challenge assumptions, and use quantitative/qualitative data to inform business strategy. Effective Business Communication & Presentation Skills – Practical techniques for structuring compelling business narratives, delivering impactful presentations, and influencing stakeholders. Project-Based Learning & Collaborative Problem-Solving – Drawing on real-world business scenarios to teach students how to work effectively in teams, manage projects, and deliver results under pressure.

London Academy for Applied Technology (LAAT) | London, UK | Jan 2025–Present Lecturer Coventry University | London, UK | July 2026 Guest Lecturer Regent European University | May 2026 Guest Lecturer Coventry University | London, UK | Feb 2026 Guest Lecturer Regent European University | Nov 2025 Guest Lecturer Arden University | Jan 2025–Jan 2026 Lecturer University of Calicut | Mar 2022–Aug 2024 Teacher

Interest My interest in delivering this guest lecture stems from a deep fascination with the evolving tension between traditional marketing theory and the lived reality of modern consumer behaviour. The linear funnel model once a cornerstone of marketing education no longer reflects how people discover, evaluate, and purchase products. This disconnect between academic frameworks and industry practice presents a compelling teaching opportunity. I am particularly drawn to the challenge of equipping postgraduate students with practical, evidence-based tools that help them navigate complexity rather than simplify it. The RACE, FCB Grid, IMC, and Multi-Touch Attribution frameworks offer students a structured yet flexible lens through which to view real-world problems. I am passionate about helping students bridge the gap between theory and application, ensuring they leave the classroom not just with knowledge, but with confidence to make strategic decisions in a fast-paced, data-driven industry. The interactive nature of this session—combining live discussion, digital tools like Semrush, and scenario-based activities—aligns with my belief that marketing education must be immersive, critical, and future-facing. Lecturing Style My lecturing style is participative, practice-led, and critically reflective. I design sessions that move beyond passive knowledge transfer, encouraging students to challenge assumptions, interrogate frameworks, and apply learning to authentic brand scenarios. Key characteristics of my style include: Active Learning: I integrate hands-on activities—such as audience segmentation sprints, competitor audits, and campaign planning exercises—to ensure students engage directly with the material and develop transferable skills. Real-World Relevance: I ground every concept in current industry examples, encouraging students to bring their own observations as consumers into the discussion. For instance, I invite students to reflect on their own digital behaviours, such as being retargeted across platforms, to make abstract theories tangible. I create a safe environment for debate and pushback. During this session, students challenged the applicability of the RACE framework in the context of social commerce an interaction I actively encouraged and navigated to deepen their learning. Clarity and Structure: I use clear frameworks, visual aids, and structured activities to guide students through complex topics, ensuring that learning objectives are transparent and outcomes are measurable. Student-Centred Approach: I adapt my delivery based on student engagement, questions, and interests, prioritising depth over breadth to ensure meaningful learning experiences. I approach lecturing as a collaborative journey one where I act as a facilitator of discovery, not just a transmitter of information. My goal is to leave students feeling equipped, curious, and empowered to apply strategic thinking in their own professional contexts.