Florent Diverchy

Digital Marketing Strategy Marketing Analytics & Data-Driven Decision Making Media Planning & Omnichannel Marketing Consumer Behaviour & Customer Insights Marketing Ethics, Privacy & GDPR Digital Transformation & AI in Marketing Entrepreneurship, Startup Strategy & Go-to-Market Business Model Innovation & Growth Strategy Pitching to Investors & Fundraising Innovation Management & Design Thinking Fashion Business & Luxury Brand Strategy Digital Advertising & AdTech Market Research & Audience Measurement Product Marketing & Commercial Strategy European Digital Policy & Data Governance Mentoring Startup Teams and Business Case Development

2016–Present – Programme Coordinator & Lecturer, ECS Brussels (Master in E-commerce & Marketing Strategy) – Courses in digital marketing, media strategy, marketing analytics, consumer behaviour, entrepreneurship and digital transformation. Supervision of master's projects and startup pitches. 2024-Present – Lecturer, College of Art & Design Brussels – Professional Fashion Business Master. Coaching entrepreneurs on business models, investor readiness, go-to-market strategy and fundraising. Jury member for final pitch presentations. 2023–Present – Lecturer, CREA Genève & CREA Lausanne – Startup strategy, business modelling, marketing strategy and investor pitching for creative entrepreneurs. 2018–Present – Executive Education Lecturer, Solvay Executive Education, BAM (Belgian Association of Marketing), UBA (United Brands Association), NCOI/Wolters Kluwer – Guest lectures on digital marketing, data-driven marketing, media strategy, AI, GDPR and digital transformation. 2016–Present – Guest Speaker & Conference Presenter – Regular keynote speaker and invited lecturer for universities, industry associations and professional events across Belgium and Europe on digital marketing, innovation, entrepreneurship, marketing ethics and AI. 2019–Present – Mentor & Jury Member – Global Startup Awards, CareerFoundry, New European Bauhaus, university entrepreneurship programmes and international startup competitions, evaluating business cases, innovation projects and investor pitches.

I enjoy teaching because it gives me the opportunity to bridge the gap between academia and industry. My goal is not simply to transfer knowledge, but to help students think critically, challenge assumptions, and make better decisions in complex environments. My teaching style is highly interactive, practical, and discussion-driven. Rather than only delivering lectures from slides, I can use real-world cases, current industry examples, and live problem-solving exercises to encourage participation. I believe the best learning happens when students actively engage, ask difficult questions, and defend their ideas. I often describe myself as the analytical person in a room full of creative minds. I enjoy helping entrepreneurs and future professionals transform ambitious ideas into viable strategies by combining creativity with evidence-based decision-making. Whether I'm teaching marketing, digital strategy, entrepreneurship, or innovation, my objective is always the same: to equip students with the confidence and practical tools they need to succeed beyond the classroom. I also see every guest lecture as a two-way exchange. I value learning from students, understanding how they perceive emerging trends, and adapting my examples to the realities they will face in their careers.