Journalism Adjunct Professor - Public Relations

About this position

Journalism Adjunct Professor - Public Relations Job Description Summary: The University of La Verne is a private not-for-profit university founded in 1891 located in La Verne, California. The core values that we live by are Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning and Community and Civic Engagement. If you're passionate about these values, join us at the University of La Verne! The Journalism program in the Department of Communications at the University of La Verne (30 miles east of downtown Los Angeles) has an immediate opening for a part-time adjunct instructor/professor to teach Public Relations Methods, Journalism 430, in the Spring 2027 semester. The 16-week semester begins in January 2027. The course is taught in person and is scheduled as an evening class that meets once a week on Tuesdays, from 6:50 p.m. to 10 p.m. Public Relations Methods, Journalism 430 Course Description: Methods of Public Relations is a core class for Public Relations majors. This professionally-oriented class provides the fundamental hands-on experience and knowledge required for the professional practice of public relations. Through instructor lectures, guest speakers, team projects, activities, social media and web writing, plus writing and reading assignments, students will be exposed to public relations strategies and tactics that will be useful in their future careers. By the end of the semester, students are expected to be familiar with the strategic planning involved in public relations and the various tactics involved to help clients achieve their goals, including media relations, social media, PR writing techniques and presentation skills. Course Objectives: The University of La Verne prepares its students to become well-educated, principled citizens who are capable of initiating careers as skilled journalists, public relations practitioners and other related communication professionals. In this course, students will:Attain competency in advocacy writing and learn how to position a client's product or services. Story structure, tone of writing and voice, and the Associated Press journalistic style will be examined. Attain experience in the gathering of information and develop a critical analysis of situations in order to counsel public relations clients. Students will develop techniques that include interviewing, observation and how to research primary and secondary sources. Acquire expertise in thinking critically and creatively, while exercising news judgment. They will learn to organize and present information in multiple journalistic forms (i.e., print, visual and digital). Develop an ethical basis for making journalistic and public relations decisions. Learn to adapt to the rapidly evolving mass communication media and environments using a variety of technologies and techniques. Develop a skill set to make social media matter in public relations. Develop a skill set to write excellent web copy and understand how to assemble effective web pages. Learn how to assemble press packages in a digital format. Responsibilities Under the direction of the Program Chair the adjunct professor will: Develop and Maintain Syllabus Materials: The adjunct professor is responsible for selecting and compiling tests, assignments and/or online discussion exercises. Facilitate Class Instruction: The adjunct professor is responsible for teaching the assigned course in accordance with learning objectives and session plan outlines. Evaluate Student Performance: The adjunct professor is expected to administer evaluations of student performance based on course deliverables and course rubrics. All course grades will be posted on the D2L Brightspace Grade Center. Minimum Qualifications: Preferred Qualifications:Master's Degree, Journalism or Public Relations. Specific Duties: Salary Range Maximum: Minimum: Benefits Summary: Below is a list of benefits and perks offered to Adjunct Faculty:Benefit Hub (discount perks). Free Parking. Adjunct Faculty Development Funds. Staff discounted lunches at the Spot. 10% off discount at the University of La Verne Bookstore and Graphics. Tuition Remission (Senior Adjuncts). Contribution Retirement Plan (must meet hours) for Mandatory - Voluntary Contribution at anytime. Medical (must meet hours). Utilize services offered at CTL and the wellness center. Employment is contingent upon successful completion and clearance of a background check and employment verification. Location: La Verne Main Campus Close Date: 01/01/2027 Open Until Filled: Yes To be considered for this position please visit our web site and apply on line at the following link: http://laverne.edu Institutional Profile Located in Southern California, the University of La Verne offers a distinctive and relevant educational experience to a diverse population of students, preparing them for successful careers and a commitment to lifelong learning across the liberal arts and professional programs. The academic units of the not-for-profit university include the College of Arts and Sciences, the College of Business and Public Management, the LaFetra College of Education, and the College of Law. The university offers both undergraduate and graduate programs, including degree programs tailored for working adults. The university's central campus is located 30 miles east of Los Angeles in the historic Old Town section of La Verne, a city with a population of approximately 35,000 at the foothills of the San Gabriel Mountains. The university also has eight regional campuses throughout California and the College of Law campus in Ontario, California. The university is classified as a Carnegie Doctoral Institution with moderate research activity. Core values are reflected throughout all curricular and co-curricular programs, its emphasis on close professor-student interaction, personal support of its students, and its diversity. The University of La Verne prides itself in being reflective of the div

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