Digital Marketing Principles, Department of Marketing, Management, and Health Care Administration - Adjunct Faculty

About this position

University of Maryland Global Campus (UMGC) seeks adjunct faculty to teach on-site in Pearl City, HI, in the Marketing program. Specifically, we are seeking faculty for the following course(s): Digital Marketing Principles (MRKT 311): An introduction to the various types of digital marketing and the skills needed for each type. The aim is to recognize the various stages in the customer journey and marketing funnel. Discussions explore developing a unique value proposition and assessing the contribution of a SWOT (strengths, weaknesses, opportunities, threats) analysis to a marketing plan. Projects involve developing a digital marketing plan that includes designing a digital strategy to create and deliver value to consumers in a digital world. Required Education and Experience Master's in Marketing or related field from an accredited institution of higher learning required. Professional experience in Marketing or related field Experience teaching adult learners online and in higher education is strongly preferred. This position is designated to teach on-site in Pearl City, HI. Preferred Education and Experience: A terminal degree in Marketing or a related field of learning. Teaching experience in digital marketing is preferred. Materials needed for submission Resume/ Curriculum Vitae Cover letter highly preferred If selected, candidates with international degrees may be required to submit translation/ degree evaluations from NACES-approved vendors. Who We Are and Who We Serve UMGC-one of 12 degree-granting institutions in the University System of Maryland (USM)-is a mission-driven institution with seven core values that guide us in all we do. At the top of the list is "Students First," and we strive to do just that for our 90,000 students at home and abroad. From its start in 1947, UMGC has demonstrated its commitment to adult learners. We recognize that adult students need flexibility and options. UMGC is proud to be a global, 24-hour, institution of

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