Dr Chandni Vadera

Consumer psychology and consumer behaviour; AI in marketing and AI product management; digital marketing strategy, MarTech and AI tools; go-to-market (GTM) strategy and product launches; growth loops and monetisation; marketing management and branding; behavioural economics in buying decisions (impulse buying, pain of paying, UPI and digital payments); stakeholder management and decision biases; research methods (quantitative and qualitative).

Faculty, IIM Lucknow × Imarticus Learning, Executive Program in Strategic Digital Marketing with MarTech & AI (2026–present, remote) • Faculty, AI Product Management Programme, Imarticus Learning (2026–present), covering GTM, growth loops, monetisation, pricing and personas • Masterclass, KPMG: "Biased Stakeholders: How Consumer Psychology Secretly Drives Project Decisions" • Masterclass, Imarticus Learning: "From Idea to Execution: How Gen AI is Rewriting the Rules" • Visiting Faculty, Karnavati University (Feb–May 2025) • Faculty, D.R. Patel & R.B. Patel Commerce College (2013–2018) • Presenter, IIM Nagpur Case & Research Conference (2026) • Led an international student delegation to UPEI School of Business, Canada (2016) • 6+ years of teaching; 3,000+ students mentored; author of two books on digital consumer behaviour

I want to bring the "why" behind buying decisions to students, connecting consumer psychology with how AI and digital tools are changing business. My style is practical and case-led: I use familiar brands and everyday examples, plenty of interaction, and hands-on activities so students can apply ideas straight away. I enjoy teaching diverse groups, from undergraduates to working professionals.